Listening to Your Customers

The customer is often wrong. The agile notion of constantly soliciting customer feedback and incorporating that input into a product is a brilliant way to produce prototypes. Prototypes, of course, are poorly-implemented skeletons that mirror a real product.
Their function is to quickly minimize risk, which arises from vague requirements, unknown science issues, or from other uncertainties. Prototypes are invaluable when needed but are not required for every product. Maybe not for most.
Engineering teams need to be sheltered from customers when developing the real product.
Click here to read the hole article at EE Times.

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