A good idea is a valuable asset, and a lot of good ideas can be like a treasure trove. But what do you do with those ideas? Many ideas wither, not because they are bad ideas, but because of clumsy presentation. Most nascent ideas stand a better chance if you remember these four things:
1. It’s not about you.
Most of the time, people pursue a new idea because they can see how it will help them. Don’t just tell them why you think your idea is a good one. See the world from their point of view, and frame the idea in terms of what matters to them. If your manager cares only about cost, then talking about quality, speed, reuse, or elegance won’t convince him to try your idea. Connect your idea with what’s important to the people you are hoping to influence.
2. It is about who you know.
Bringing your ideas to fruition is a social process. You will need the aid and interest of others to make your idea reality.